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Remember in childhood we use used to keep our books according to our preferences. We have always kept a frequently used and favorite book at the top and at the bottom, we kept a book that we never used. It helped us to find the information in lesser time. Search engines are also doing the same for us.

Search engine optimization is the technique that helps users to find out the exact information according to the keywords they search in the search engine bar. There are several search engines that are available on the internet like Google, Bing, Yahoo, Ask.com, AOL, Duck Duck Go, and many more. But we mostly use Google.

If you search on Google, there are millions of websites and pages are come out as a search result. Have you notice a few of them are at the top. In a survey, it is found that 94% of the users are not even going to page 2. We mostly get the information on the first page. What is the uniqueness of the websites which makes them at the top of a particular website let’s find out?

Google always gives you search results according to the keywords that you enter. Google finds out the most relevant information for your keywords. It gives the topmost place for the websites. It is found that 63 % of the users are going with the top 3 search results. It is called the Golden Triangle.

How Search engine optimization works-

Google has different algorithms to rank the website according to different parameters. It is difficult to say what is the algorithm they used for search results. They frequently change their algorithm which makes them unique every time. That is why they are always given the relevant information to their users.

What is the importance & How to improve your Website Rank –

In Digital marketing website is one of the important assets. People are eager to find out information about you on the internet. SEO helps to improve your website rank by inserting the relevant keywords that make your website at the top of the search results. For example, you have a Digital marketing agency in Mumbai. So, when a user search for ‘the best digital agency in digital marketing in Mumbai’ your website should rank on the first three results. For that, you have to insert keywords that make you top on the search result. Keywords help Google to determine the existence of your website. 

Another method is to create Backlinks for your website. Now backlinks mean to provide the link of your website on another website. For example, you write a blog on Digital marketing and provides the links to that blog to another website. It will help you to build the trust of your website. Backlinks are very important for improving rank as compared with keywords.

There is the existence of your website if it is on the first page. SEO helps to improve website rank. Just creating a website has no sense if you not optimize it. It is possible to be on the first page only when you regularly optimize it with different strategies.