I'm Dhiraj Bhalerao
a
B2B Marketing Expert
Performance Marketer
SEO & PPC Specialist
Web Design Consultant
Content & Training Pro
I am an expert digital marketer who helps businesses grow online. I work on smart strategies to increase visibility, build trust, and get more leads through creative content and a clear understanding of what works best on digital platforms.

What I Do
B2B Digital Marketing
Building smart strategies that help businesses connect and grow in competitive markets.
Social Media Marketing
Creating engaging ad campaigns on platforms like Meta & LinkedIn to reach the right audience.
Search Engine Marketing
Creating targeted Google ads that generate leads and sales while optimising your advertising budget.
Website Designing & Development
Designing websites that are visually appealing, easy to use, and optimised for performance.
My Resume
Work Experience
Assistant Manager – Digital Marketing
AGI Greenpac Limited | Industry: Packaging Solutions Manufacturer● Led the revamp and optimisation of three corporate websites, improving digital user experience and brand positioning. ● Developed content marketing initiatives including blogs and newsletters, strengthening industry thought leadership. ● Executed targeted email marketing campaigns for B2B audiences, supporting lead nurturing and engagement. ● Reorganised social media presence using competitor analysis and structured content planning.
Assistant Manager-Digital Marketing
Marathon Electric Motors India Ltd. (A WEG Group Company) | Industry: Electrical Motors Manufacturing● Executed multi-channel digital marketing strategies across India and APAC markets. ● Managed Google Ads and LinkedIn Ads campaigns targeting industrial decision makers. ● Implemented SEO and geo-targeting strategies improving website visibility and search rankings. ● Managed product listings on IndiaMART and Amazon Business marketplaces. ● Conducted digital marketing training for dealer networks, improving digital brand presence. ● Analysed campaign performance using Google Analytics and Search Console. ● Managed email marketing campaigns and automation workflows. ● Collaborated with global marketing teams for consistent communication.
Network Promotion Manager
INVT Electric India Pvt. Ltd. | Industry: Electrical Automation Solutions● Managed paid digital campaigns across Google, LinkedIn, YouTube, Facebook, and Instagram. ● Developed a regional digital marketing strategy for India, including campaign planning and audience targeting. ● Improved lead management by introducing real-time lead distribution to sales teams
Co-founder & Director
Charlage Technologies Pvt. Ltd. | Industry: Advertising Agency● Founded and operated a digital marketing agency delivering PPC, SEO, Social Media Ads and website development. ● Managed Google Ads campaigns across Search, Display, Video, and Shopping networks. ● Designed social media campaigns using remarketing strategies. ● Developed WordPress websites and implemented SEO. ● Delivered campaign insights using Google Analytics.
Technical Skills
Social Media Marketing
Google Ads- PPC & SEM
Market Research
LinkedIn Marketing
Meta Ads
Email Marketing
Content Creation
Campaign Strategy & Implementation
Search Engine Optimisation
Soft Skills
Entrepreneurial mindset
Natural leadership abilities
Strong self-confidence
Excellent interpersonal skills
Effective communication skills
Tools/Sofware Experties
Digital Ads
Targeted & StrategicGoogle Ads Manager, LinkedIn Campaign Manager, Meta Ads Manager
AI Tools
AI in Digital MarketingPomelli, DALL E, ChatGPT, Gemini, Claude, Perplexity, Grok, Google AI Studio
Email Marketing
Automated & Lead NurturingApollo.io, MailChimp
Analytics
Data-driven & MeasurableGoogle Analytics, Semrush, Ubersuggest, Google Keyword Planner
Rich Media Development
Engaging & ImpactfulCanva, Camtasia, Adobe Express & Adobe Acrobat
Website Designing
Interactive & ResponsiveWordPress, Elementor, WPBakery, Domain, Hosting
Education
M.M.S. - Marketing Management
University of Mumbai (2017 - 2019)
Presented an international research paper on “Digital Disruption in the Modern Age of Marketing”, showcasing analytical thinking and current marketing insights.
Earned Google certification from the Academy of Ads, enhancing practical knowledge in online advertising.
Completed hands-on training in digital marketing and web development, building a strong foundation in digital strategy and website creation.
Received IoT training, expanding my understanding of smart technologies and their real-world applications.
Awarded the Best Excellence Award for entrepreneurship, recognizing leadership and innovative thinking.
Volunteered for 20 days at Kushtarog Niwaran Samiti – Shantivan, contributing to social causes and community service.
Developed a personal blogging website focused on digital marketing, applying theoretical knowledge into practical execution.
B.E. - Electrical Engineering
North Maharashtra University (2012 - 2016)
Served as Coordinator for a national-level technical event, demonstrating strong organisational and leadership skills.
Worked as Co-Coordinator for a university-level technical event, contributing to event planning and team collaboration.
Actively volunteered every year in a blood donation camp, reflecting a consistent commitment to social responsibility.
Higher Secondary Certificate
Central Board of Secondary Education (C.B.S.E.) (2011 - 2012)Active Scout and Guide member, building values of discipline, teamwork, and community service from an early stage.
Secondary School Certificate
Central Board of Secondary Education (C.B.S.E.) (2009 - 2010)
Completed SSC with active participation in school activities.
Played in school-level competitions like volleyball, chess, and cricket.
Took part in speech competitions and improved public speaking skills.
My Research Paper
Over-The-Top (Ott) As A New Digital Marketing Platforms: Impact Of Covid-19 On The Digital Media & Opportunities For Advertisers
International Journal of Advance and Innovative Research
ISSN 2394-7780, Volume 8,
Issue 2 (IX), PP 269-274, April 2021.
Digital Marketing: Implementation Strategies
International Journal of Management Technology & Engineering (IJMTE)
ISSN No. 2249-7455, DOI:16.10089.IJMTE.2020.V10I02.20.35502
Volume IX, Issue V, PP 26-34, May 2019.
Artificial Intelligence (AI) in Digital Marketing: Future Shifts in Businesses
Think India Journal
ISSN 0971-1260, Volume 22, Issue 39, PP 42-48, December 2019.
Digital Disruption In The Modern Age of Marketing
ICT For Organizational Effectiveness
ISBN: 978-93-5346-784-5, PP 44-46, March 2019.
My Vlog

What are SmartKeys? Streamline Your Workflow and Enhance Productivity in ChatGPT!

How to Stay Ahead with ChatGPT and Beyond: 7 Key Tips!

Will ChatGPT Be the Reason for Job Loss? Understanding the Impact & Opportunities!
My Blog

Pomelli by Google: The AI Tool Everyone Will Be Talking About in 2026
Artificial Intelligence is evolving rapidly, and Google continues to lead with innovation. After the success of Gemini, Google has introduced Pomelli, a powerful AI tool designed to simplify how we work, create, and think. Whether you are a marketer, content creator, business owner, or student, Pomelli aims to become your everyday productivity partner.In this blog, let’s understand what Pomelli is, why it matters, and how it can transform your daily workflow.
What is Pomelli?
Pomelli is a next-generation AI tool developed within Google’s Gemini ecosystem. It helps users generate ideas, automate tasks, and improve productivity using advanced AI capabilities.Unlike traditional tools that focus on a single function, Pomelli combines creativity, automation, and intelligence in one platform. You can think of it as a personal AI assistant that understands your needs and helps you complete tasks faster.
Why Did Google Launch Pomelli?
Google’s vision with Pomelli is to make AI more practical and accessible for everyday use.
Many professionals today face challenges such as:
- Content overload
- Repetitive and time-consuming tasks
- Creative blocks
- Managing multiple tools
Pomelli is designed to solve these problems by offering a single solution that improves efficiency and saves time.
Who Should Use Pomelli?
Pomelli is built for a wide range of users:
- Digital marketers who want to create ads, blogs, and SEO content
- Content creators who need ideas, scripts, and captions
- Business owners who want to improve productivity
- Students and professionals who want faster research and learning
If your work involves thinking, writing, or creating, Pomelli can be highly useful.
What Problem Does Pomelli Solve?
One of the biggest challenges today is using too many tools for different tasks. This reduces efficiency and increases confusion.
Pomelli simplifies your workflow by:
- Reducing the need for multiple tools
- Speeding up content creation
- Providing intelligent suggestions
- Automating repetitive work
How is Pomelli Different from Other AI Tools?
Pomelli stands out because of its deep integration with Google’s ecosystem and its strong understanding of user intent.
Here are a few key differences:
- Smooth integration with Google tools
- Better contextual understanding
- Multiple capabilities in one platform
- Focus on real-world productivity
A Simple Real-Life Example
Imagine you are a digital marketer planning a campaign.
With Pomelli, you can:
- Generate campaign ideas
- Write ad copies
- Create blog outlines
- Plan social media content
All of this can be done within minutes without switching between tools.
Why Pomelli Matters in 2026
As AI becomes a part of daily work, tools like Pomelli will play a major role in improving efficiency. Early users will benefit by saving time, improving creativity, and increasing output.
For professionals in India, where competition is high and speed is important, Pomelli can provide a strong advantage.
Conclusion
Pomelli is more than just another AI tool. It represents a smarter way of working where productivity and creativity come together in one place. If you want to simplify your workflow and stay ahead, Pomelli is worth exploring.
In the next blog, we will explore Pomelli features in detail and understand how you can use them effectively.

How Agentic AI Can Automate Content Creation, Posting, and Performance Tracking
If you’ve ever ordered groceries on an app during rush hour, you know the magic of automation.
You add items, the system picks substitutes, payment happens via UPI, and delivery arrives without you micromanaging anything.
Now imagine your content marketing working exactly like that.
No back-and-forth.
No approvals stuck in someone’s inbox.
No manual posting at 9:30 PM because “Instagram peak reach”.
Just a smooth, self-running engine that knows what to create, when to publish, and how to track results.
That is the promise of Agentic AI.
Agentic AI refers to AI systems that act on behalf of the user, taking decisions, performing tasks autonomously, and optimising outcomes without constant human intervention.
In simple words:
Agentic AI is like having a smart marketing manager who works 24×7 and never takes a break.
Instead of prompts → output, it works on:
Goal → autonomous actions → continuous improvement
Especially in India
Why It Matters
In India’s fast-moving digital landscape, the content cycle is unforgiving.
Brands juggle:
- High competition in every category
- Short attention spans
- Tier-2/Tier-3 audience diversity
- Festival-heavy spikes in demand
- Mobile-first consumption
- Cost-sensitive performance expectations
With AI alone, teams still struggle with execution gaps.
But with Agentic AI, the system doesn’t just create—it runs the workflow.
Imagine content that knows:
- When IPL conversation is heating up
- When festive search volume spikes
- When your CPC is rising
- When your last reel underperformed
- And automatically adjusts your strategy
This is where India’s marketing ecosystem will see the biggest leap in efficiency.
Benefits / Business Outcomes
Here’s what businesses gain when they adopt agentic AI workflows:
1. Faster Content Creation
From ideation to scriptwriting to design variants—all generated within minutes.
2. Automated Posting & Scheduling
Posts go live based on audience behaviour, not human availability.
3. Reduced Wastage
AI learns what doesn’t work and stops repeating low-performing formats.
4. Higher ROI
Focused content + optimised timing = better reach and lower acquisition cost.
5. Real-Time Performance Tracking
No waiting for Monday reports.
Dashboards update instantly and trigger corrective actions.
6. Consistent Brand Presence
Even small teams look large because the system fills execution gaps automatically.
How to Use / Implement Agentic AI

Practical Summary
- What it is: AI that takes autonomous actions, not just generates content.
- Why it matters: India’s fast, festival-led, mobile-first market needs speed and precision.
- Key benefits: Better ROI, reduced manual work, continuous optimisation.
- Indian relevance: Perfect for multichannel, multilingual, cost-sensitive environments.
Conclusion
Just like your grocery app quietly coordinates inventory, substitutions, payments, and delivery…
Agentic AI quietly coordinates your content creation, posting, and performance optimisation.
You set the goal.
It runs the system.
And over time, it becomes sharper, faster, and more aligned with your brand.
The future of marketing isn’t just AI-generated content.
It’s AI-managed content workflows.

AI-Driven Creative Testing: How Agents Can Design, Test, and Scale Ads in Real Time
Have you ever ordered pani puri from a busy street stall?
The vendor keeps adjusting the spice, the tanginess, the filling — all based on how people react. One wince? Less spice. Someone asks for “extra teekha”? He adapts instantly. That’s why his stall always has a queue.
Real-time feedback. Real-time optimisation.
Now imagine your ads could behave exactly like that vendor — learning, tweaking, and improving every minute.
That’s precisely what AI-driven creative testing with autonomous agents makes possible.

What Is AI-Driven Creative Testing in Simple Terms?
AI-driven creative testing is the process where AI agents design, analyse, and optimise ad creatives at scale, without you manually building dozens of versions.
In simple words:
AI-driven creative testing is like having a super-fast marketing chef who keeps tweaking the recipe until customers love it.
These agents don’t wait for weekly reports. They learn from every impression.
Why It Matters (Especially in India)
India’s digital landscape moves at IPL pace.
Consumers swipe fast, attention is low, and competition is intense — especially on Meta, Google, Amazon, ONDC, and OTT ad placements.
Here’s why AI agents matter in this environment:
Cost sensitivity
Indian brands can’t afford wasted ad spend; AI avoids unprofitable creative bets.
Tier-2/Tier-3 expansion
Different cities respond to different tones, colours, languages. AI learns these nuances instantly.
Festive cycles
Diwali to IPL — consumer behaviour shifts quickly. Agents adapt faster than manual teams.
Mobile-first reality
Most users see ads in seconds; the right creative can double performance.
High-volume data
With billions of impressions on UPI-powered commerce journeys, AI thrives on real-time signals.
Benefits & Business Outcomes
Here’s what businesses gain when creative testing becomes AI-driven:
- Higher ROI: Ads improve continuously instead of waiting for a campaign review cycle.
- Reduced wastage: Poor creatives are paused instantly — no emotional or manual bias.
- Better targeting synergy: Agents connect creative elements with audience pockets that respond best.
- Speed: What once took 3–4 weeks now happens in a few hours.
- Scalability: Build 100 creative variations without exhausting your design team.
Consistency: AI never forgets learnings; performance stays on track even if teams change.

How to Use / Implement It
Here is a simple framework to get started:
- Define a clear goal Is it CTR uplift? Lower CPA? Better add-to-cart rate? Tell the agent.
- Choose the right tools or platforms Meta Advantage+, Google Performance Max, specialised AI creative tools, or custom agent frameworks.
- Start small Pick one product line, one city, or one ad format. Let the AI learn.
- Measure what matters Look at creative-level insights: colours, headlines, CTAs, hooks, offers.
- Optimise continuously Feed the agent better briefs, new angles, fresh brand guidelines — it keeps improving.
Practical Summary
- What it is: Automated creative design + testing using AI agents.
- Why it matters: Speeds up optimisation, reduces cost, increases performance.
- Key benefits: Real-time learning, scalability, reduced wastage, higher ROI.
- Indian relevance: Works perfectly for fast-changing, high-volume, mobile-first markets.
Conclusion
Just like that pani puri vendor who adjusts flavours with every customer, AI agents adjust your creatives with every impression.
The result?
Your ads become more relevant, more engaging, and more profitable — not because you worked harder, but because your system kept learning.
Real-time optimisation isn’t the future.
It’s already here. And brands that adopt it now will stay forever ahead in the queue.
Testimonial

Sachin Sadare
Founder-Infusion Multimedia, Borivali, MumbaiI have known Dhiraj for almost three years now. He did a two month internship with us in early 2018. Even during the internship, he came across as an inquisitive and curious student, eager to learn digital marketing and apply it to live businesses. He had a keen sense of business acumen which he applied to internal projects.I have worked with him on several digital marketing projects since then through our individual companies. The good thing about Dhiraj is that he pays attention to detail, but he also ensures that overall objectives and goals are achieved. I highly recommend his services to prospect clients.

Dr. Girish Bagale
Chairperson- SVKM’s NMIMS Pravin Dalal School of Entrepreneurship & Family Business Management, Vile Parle, MumbaiDhiraj is a brilliant individual with superb digital marketing skills. I have been fortunate to observe the transition of Dhiraj from being an engineering student to a digital marketer. Dhiraj is a knowledgeable and hard-headed person who brings the perfect balance of technical know-how and the ability to convert that into business sense. He has a sound work ethic and is constantly striving to achieve above the norm and his ability and willingness to produce quality work; has been greatly appreciated. With a good blend of suppleness & steadfastness in his approach, he has always been triumphant in achieving goals & targets thus ensuring the tasks are not just accomplished but he sets new benchmarks in everything that he does. He is extremely meticulous in all his assignments and one can rest assured that any project assigned to him will be done well within time. His excellent grasp of the subject comes out with his documentation skills. These qualities make him a resource sought after by every organization. I wish him the best luck in all his endeavors.

Dr. Arjita Jain
Head of The Department-NCRD’s Sterling Institute of Management Studies, Nerul, Navi MumbaiI have known Dhiraj Bhalerao for the past four and a half years, having served as his Professor and Mentor at NCRD’s Sterling Institute of Management Studies, Nerul, Navi Mumbai. I firmly believe thatDhiraj is a brilliant individual with superb digital marketing skills. I have been fortunate to observe the transition of Dhiraj from being an engineering and MMS/MBA student to a digital marketer. Dhiraj is a knowledgeable and hard-headed person who brings the perfect balance of technical know-how and the ability to convert that into business sense. He has a sound work ethic and is constantly striving to achieve above the norm and his ability and willingness to produce quality work; has been greatly appreciated.With a good blend of suppleness & steadfastness in his approach, he has always been triumphant in achieving goals & targets thus ensuring the tasks are not just accomplished but he sets new benchmarks in everything that he does.He is extremely meticulous in all his assignments and one can rest assured that any project assigned to him will be done well within time. His excellent grasp of the subject comes out with his documentation skills. These qualities make him a resource sought after by every organization. I am convinced that Dhiraj would make valuable contribution to the organization he joins He has my highest recommendation. I wish him the best luck in all his endeavors.
Get In Touch

Dhiraj Bhalerao
Digital Marketing ExpertWant to discuss how digital marketing can grow your business? Reach out to me for personalised solutions that deliver results. I’m just a message away!
Email: contact@dhirajbhalerao.in







