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AI-Driven Creative Testing: How Agents Can Design, Test, and Scale Ads in Real Time
Have you ever ordered pani puri from a busy street stall?The vendor keeps adjusting the spice, the tanginess, the filling — all based on how people react. One wince? Less spice. Someone asks for “extra teekha”? He adapts instantly. That’s why his stall always has a queue. Real-time feedback. Real-time optimisation. Now imagine your ads […]
How ChatGPT is Changing Digital Marketing in 2025
What is ChatGPT? ChatGPT is an advanced AI chatbot developed by OpenAI, capable of understanding and generating human-like text. In digital marketing, it’s used to create content, answer customer queries, generate ideas, write emails, optimize ads, and more — all in seconds. In 2025, ChatGPT has moved beyond being just a writing tool. It’s now […]