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AI in PPC Campaigns: How Machine Learning Can Cut Costs & Boost Conversions
Pay-per-click (PPC) campaigns have always been a cornerstone of digital marketing. But in today’s fast-paced environment, running ads manually isn’t enough. Advertisers need to be faster, smarter, and more data-driven. This is where Artificial Intelligence (AI) and Machine Learning (ML) step in—helping businesses cut costs while increasing conversions. In this blog, let’s explore how AI […]