What I Do
B2B Digital Marketing
Building smart strategies that help businesses connect and grow in competitive markets.
Social Media Marketing
Creating engaging ad campaigns on platforms like Meta & LinkedIn to reach the right audience.
Search Engine Marketing
Creating targeted Google ads that generate leads and sales while optimising your advertising budget.
Website Designing & Development
Designing websites that are visually appealing, easy to use, and optimised for performance.
My Resume
Education
M.M.S. - Marketing Management
University of Mumbai (2017 - 2019)
Presented an international research paper on “Digital Disruption in the Modern Age of Marketing”, showcasing analytical thinking and current marketing insights.
Earned Google certification from the Academy of Ads, enhancing practical knowledge in online advertising.
Completed hands-on training in digital marketing and web development, building a strong foundation in digital strategy and website creation.
Received IoT training, expanding my understanding of smart technologies and their real-world applications.
Awarded the Best Excellence Award for entrepreneurship, recognizing leadership and innovative thinking.
Volunteered for 20 days at Kushtarog Niwaran Samiti – Shantivan, contributing to social causes and community service.
Developed a personal blogging website focused on digital marketing, applying theoretical knowledge into practical execution.
B.E. - Electrical Engineering
North Maharashtra University (2012 - 2016)
Served as Coordinator for a national-level technical event, demonstrating strong organisational and leadership skills.
Worked as Co-Coordinator for a university-level technical event, contributing to event planning and team collaboration.
Actively volunteered every year in a blood donation camp, reflecting a consistent commitment to social responsibility.
Higher Secondary Certificate
Central Board of Secondary Education (C.B.S.E.) (2011 - 2012)Active Scout and Guide member, building values of discipline, teamwork, and community service from an early stage.
Secondary School Certificate
Central Board of Secondary Education (C.B.S.E.) (2009 - 2010)
Completed SSC with active participation in school activities.
Played in school-level competitions like volleyball, chess, and cricket.
Took part in speech competitions and improved public speaking skills.
Work Experience
Assistant Manager-Digital Marketing
Marathon Electric Motors India Ltd. (A WEG Group Company) | Industry: Electrical Motors Manufacturing | 22-08-2022 to Present
Achievements & Responsibilities:
1. Create and implement digital marketing strategies, including market research, competitor analysis, content planning, setting campaign objectives, and analyzing performance results.
2. Implemented the Ad campaigns for LinkedIn Ads. One of the campaigns in which the primary goal is Brand Awareness, with a daily budget of 800 INR reached more than 20,000 unique audiences in 7 days.
3. Managed and created content for LinkedIn company pages for Marathon Electric India, created and implemented strategies to expand brand impressions, engagement, and followers. Increase the followers by 100% in the initial eight-month time span.
4. Implemented and managed Email campaigns using MailChimp & Apollo.io including email automation and result analysis for lead generation.
5. Led web design and development efforts in collaboration with external vendors to create visually appealing, SEO-friendly web pages that align with business objectives and drive traffic and visibility.
6. Managed Google My Business listings of plant and branch office locations in India. Where I ensured proper representation and proactively managed the customer reviews
to keep the brand image positive.
Network Promotion Manager
INVT Electric India Pvt. Ltd. | Industry: Electrical Automation Solutions | 21-10-2021 to 21-08-2022
Achievements & Responsibilities:
1. Manage and optimize digital marketing paid campaigns on Google, YouTube, LinkedIn, Facebook & Instagram. It involves managing content, planning, editing, publishing, updating, and handling all-around management.
2. Developed and executed a strategic digital marketing plan for the India region. Conducted in-depth market research, analyzed prospect and follower behavior,
estimated budget allocation, and predicted outcomes for paid campaigns.
3. Developed and executed strategic campaigns through major digital marketing media,
including Google, YouTube, LinkedIn, Facebook, and Instagram. The techniques of psychographic, demographic, and geographic targeting techniques helped in defining
and engaging the target audience.
4. Improved the lead assignment process with the real-time distribution to the regional
sales managers on a daily basis for immediate follow-up and conversion.
Co-founder & Director
Charlage Technologies Pvt. Ltd. | Industry: Advertising Agency | 21-01-2019 to 27-07-2021
Achievements & Responsibilities:
1. Google Ads:
1.1 Developed the relevant ad groups and campaigns using well-crafted keyword plans with maximum CTR or CPM, according to clients' marketing goals.
1.2 Examined marketing goals and the desired ROI based on set budget to develop an appropriate strategy.
1.3 Write creative and targeted ads through Search, Display, Video, Shopping, and In-App Ads to increase exposure and drive engagement.
1.4 Negative keyword lists were developed and monitored to prevent irrelevant clicks and improve performance.
1.5 Used Google Analytics for campaign performance analysis so that an informed decision can be taken for continuous improvement.
1.6 Developed post-campaign reports with a thorough insight and analysis of
performance.
1.7 Regular client meetings were arranged to hear their goals and what the ad content and messaging would mean to you so that you could fine-tune your strategy to get maximum returns and ROI.
2. Social Media Marketing:
2.1 Create the LinkedIn, Facebook, and Instagram campaign.
2.2 Define the campaign objectives.
2.3 Run targeted ads according to demographic, psychographic & behavioral targeting.
2.4 Generate the reports at the end of the campaign.
2.5 Use a Meta Business Suite Insights for the betterment of the campaign results.
2.6 Use Meta Business Suite Insights to define the audience.
2.7 Use Meta pixel for remarketing.
3. Website Design & Development:
3.1 Design website on CMS platforms like WordPress.
3.2 Optimise the website SEO strategies On-page & Off-page SEO
3.3 Submit the website to the Google Search Console.
Tools/Sofware Experties
Digital Ads
Targeted & StrategicGoogle Ads Manager, LinkedIn Campaign Manager, Meta Ads Manager
Email Marketing
Automated & Lead NurturingApollo.io, MailChimp
Analytics
Data-driven & MeasurableGoogle Analytics, Semrush, Ubersuggest, Google Keyword Planner
Rich Media Development
Engaging & ImpactfulChatGPT, DALL E, Canva, Camtasia, Adobe Express & Adobe Acrobat
Website Designing
Interactive & ResponsiveWordPress, Elementor, WPBakery
My Research Paper
Over-The-Top (Ott) As A New Digital Marketing Platforms: Impact Of Covid-19 On The Digital Media & Opportunities For Advertisers
International Journal of Advance and Innovative Research
ISSN 2394-7780, Volume 8,
Issue 2 (IX), PP 269-274, April 2021.
Digital Marketing: Implementation Strategies
International Journal of Management Technology & Engineering (IJMTE)
ISSN No. 2249-7455, DOI:16.10089.IJMTE.2020.V10I02.20.35502
Volume IX, Issue V, PP 26-34, May 2019.
Artificial Intelligence (AI) in Digital Marketing: Future Shifts in Businesses
Think India Journal
ISSN 0971-1260, Volume 22, Issue 39, PP 42-48, December 2019.
Digital Disruption In The Modern Age of Marketing
ICT For Organizational Effectiveness
ISBN: 978-93-5346-784-5, PP 44-46, March 2019.
Testimonial
Sachin Sadare
Founder-Infusion Multimedia, Borivali, MumbaiI have known Dhiraj for almost three years now. He did a two month internship with us in early 2018. Even during the internship, he came across as an inquisitive and curious student, eager to learn digital marketing and apply it to live businesses. He had a keen sense of business acumen which he applied to internal projects.I have worked with him on several digital marketing projects since then through our individual companies. The good thing about Dhiraj is that he pays attention to detail, but he also ensures that overall objectives and goals are achieved. I highly recommend his services to prospect clients.
Dr. Girish Bagale
Chairperson- SVKM’s NMIMS Pravin Dalal School of Entrepreneurship & Family Business Management, Vile Parle, MumbaiDhiraj is a brilliant individual with superb digital marketing skills. I have been fortunate to observe the transition of Dhiraj from being an engineering student to a digital marketer. Dhiraj is a knowledgeable and hard-headed person who brings the perfect balance of technical know-how and the ability to convert that into business sense. He has a sound work ethic and is constantly striving to achieve above the norm and his ability and willingness to produce quality work; has been greatly appreciated. With a good blend of suppleness & steadfastness in his approach, he has always been triumphant in achieving goals & targets thus ensuring the tasks are not just accomplished but he sets new benchmarks in everything that he does. He is extremely meticulous in all his assignments and one can rest assured that any project assigned to him will be done well within time. His excellent grasp of the subject comes out with his documentation skills. These qualities make him a resource sought after by every organization. I wish him the best luck in all his endeavors.
Dr. Arjita Jain
Head of The Department-NCRD’s Sterling Institute of Management Studies, Nerul, Navi MumbaiI have known Dhiraj Bhalerao for the past four and a half years, having served as his Professor and Mentor at NCRD’s Sterling Institute of Management Studies, Nerul, Navi Mumbai. I firmly believe thatDhiraj is a brilliant individual with superb digital marketing skills. I have been fortunate to observe the transition of Dhiraj from being an engineering and MMS/MBA student to a digital marketer. Dhiraj is a knowledgeable and hard-headed person who brings the perfect balance of technical know-how and the ability to convert that into business sense. He has a sound work ethic and is constantly striving to achieve above the norm and his ability and willingness to produce quality work; has been greatly appreciated.With a good blend of suppleness & steadfastness in his approach, he has always been triumphant in achieving goals & targets thus ensuring the tasks are not just accomplished but he sets new benchmarks in everything that he does.He is extremely meticulous in all his assignments and one can rest assured that any project assigned to him will be done well within time. His excellent grasp of the subject comes out with his documentation skills. These qualities make him a resource sought after by every organization. I am convinced that Dhiraj would make valuable contribution to the organization he joins He has my highest recommendation. I wish him the best luck in all his endeavors.
Contact With Me
Dhiraj Bhalerao
Digital Marketing ExpertWant to discuss how digital marketing can grow your business? Reach out to me for personalised solutions that deliver results. I’m just a message away!
Email: contact@dhirajbhalerao.in